PRINCIPAL QUALITY DIMENSIONS
Principle Quality Dimension
Performance
A product primary operating properties. E.g. A car acceleration and breaking distance, steering and handling
A product primary operating properties. E.g. A car acceleration and breaking distance, steering and handling
Features
“Check what are the extra features available” the bells and whistle of the product. e.g. A car may have a power option, a tape and cd deck, anti log brakes.
“Check what are the extra features available” the bells and whistle of the product. e.g. A car may have a power option, a tape and cd deck, anti log brakes.
Reliability
The probability of a product serving over a specified period of time under stated condition of use. e.g. A car ability to start on cold day and frequency of failure are reliability factors.
The probability of a product serving over a specified period of time under stated condition of use. e.g. A car ability to start on cold day and frequency of failure are reliability factors.
Conformance
A degree to which physical and performance characteristics of a product match pre-established standards. e.g. building finishes.
A degree to which physical and performance characteristics of a product match pre-established standards. e.g. building finishes.
Durability
The amount of use one get from a product before it physically deteriorate and until replacement is preferable. e.g. water resistance of a road.
The amount of use one get from a product before it physically deteriorate and until replacement is preferable. e.g. water resistance of a road.
Service Ability
It corresponds to speed, courtesy, competence of repair work.
It corresponds to speed, courtesy, competence of repair work.
Aesthetics
It means how a products looks, feels, sounds, taste or smell.
It means how a products looks, feels, sounds, taste or smell.
Perceived Quality
It is a subjective assessment of quality resulting from advertising and brand name
It is a subjective assessment of quality resulting from advertising and brand name
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